BMW iMobility Service ParkNow

May 16, 2014

BMW i represents a sustainable mobility concept even more than it stands for innovative electric and hybrid cars. Cars and mobility services are intelligently linked to promote urban mobility both with and without automobiles. The BMW owned venture capital firm BMW i Ventures supports many such services. Following a local trial phase, the services are usually offered at national level. We will present the most important here.

The future of mobility.

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DriveNow is the car sharing service of BMW i, MINI and SIXT. Users can rent cars very flexibly, when and where they need them: The mobility concept is based on the motto ‘pick up anywhere, drop off anywhere’. Billing is per-minute, fuel costs and parking charges in public car parks are included. Uses can locate available cars using the app, website or just on the street. A chip in the driving licence acts as an electronic key.

DriveNow is currently available in Munich, Berlin, Düsseldorf, Cologne and San Francisco. Further cities are being planned. The car portfolio is continually being expanded. Electric cars are an important element of the vehicle fleet.


ParkNow is an app- and web-based service that will change parking forever. Firstly, by providing a clear overview of the parking situation in a city. Its partner car parks can be filtered by price, distance or even availability of services, such as charging stations or car wash. Secondly, you can use ParkNow to make a binding booking for your parking spot in advance and are then guided directly to your destination. You access the parking garage using an electronic ticket. Payment is made automatically by credit card on exiting the car park. This puts an end to the stress of searching for a parking space, confusion about charges and the tedious searching for change and the ticket. And incidentally, it is also good for the environment, as it eliminates the need to drive around in search of parking.

ParkNow is currently available in the greater San Francisco area and will soon be expanded to other cities.


ChargeNow is a mobility service from BMW i which makes it very easy to quickly locate and use public charging stations of different providers. The ChargeNow card is used for cashless charging and payment and can be used at all ChargeNow partners. All available charging stations are displayed in BMW i Navigation thanks to BMW i ConnectedDrive.

Once a month you receive a detailed statement of the individual charges billed and the corresponding costs.

Source: BMW