Golden Steering Wheel for KIA Motors’ Chief Design Officer

December 27, 2013

Chief Design Officer of KIA Motors Corporation, Peter Schreyer, was honored in the 2013 Golden Steering Wheel awards in Germany for his outstanding lifetime achievements in the automotive industry.

In one of the car industry’s most prestigious award programs, Peter Schreyer was given the Honorary Golden Steering Wheel, making him only the second designer in the 31-year history of the Golden Steering Wheel to receive the award.

Bavarian-born Schreyer has been Chief Design Officer at KIA Motors since 2006 with overall design responsibility for the KIA brand.

“I am exceedingly proud to receive this important award. It is a great honour for me personally, and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work,” said Schreyer. The designer was responsible for creating KIA’s distinctive, multiple-award winning design language, and his ‘Tiger Nose’ – the signature KIA radiator grille – has since become a striking brand feature.

Peter Schreyer trained at the Munich University of Applied Sciences and the London Royal College of Art, which presented him with an honorary doctorate in 2007. Prior to joining KIA, Schreyer was responsible for the design of pioneering models such as the Audi TT, Volkswagen’s new Beetle and the Volkswagen Passat.

At KIA, Schreyer has developed a design philosophy that stands for simplicity and clarity, which has made a considerable contribution to the success of the brand – in the past five years, KIA has doubled its global sales and in 2012 sold more than 2.7 million cars.

Under Schreyer’s leadership, the KIA Design Studios in Korea, the United States and Frankfurt have created a number of striking cars. These include the KIA SOUL crossover, the KIASportage compact SUV, the KIA Optima sporty midsize sedan and a series of inspiring concept models.

The entire KIA model range now features Schreyer’s design signature. The most recent model to be fully redesigned under Schreyer was the new KIA Carens, which also won the Golden Steering Wheel 2013 and a 5-star safety rating by Euro NCAP, Europe’s leading road safety organization.The Carens was launched in Kuwait in April 2013 and brings a new visual dynamism to the family-oriented MPV segment.

KIA Motors is represented in Kuwait by National Agencies Group, a division of the Abdulaziz Al-Ali Al-Mutawa Group of Companies.