Land Rover Discovery Vision Concept
April 20, 2014
LAND ROVER TO REVEAL NEW AGE OF DISCOVERY CONCEPT IN NEW YORK
• Discovery Vision Concept car to debut at the New York International Auto Show
• New concept will showcase the design and technology vision for a future new family of Discovery vehicles
• Pioneering technology from Jaguar Land Rover’s Advanced Research will be previewed for the first time
(MAHWAH, N.J.) – April 2, 2014 – Land Rover will debut its vision for a new family of premium SUVs at the 2014 New York International Auto Show.
The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented, “Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.