Maserati Centenary Celebrations
May 27, 2014
Al-Zayani: The Giro d’Italia Joins in the
The zero kilometre mark at the historic Modena headquarters to celebrate one hundred years of the House of the Trident
May, 2014 – The Giro d’Italia is joining Maserati to celebrate the Trident marque’s centenary year. In a festive and colourful afternoon, the convoy of the tour started at the front entrance of the Maserati factory, in via Divisione Acqui, Modena, where the zero kilometre mark of the tenth stage of the competition was located.
The zero kilometre mark denotes the beginning of each of the various stages that make up the race, and on some occasions it is given symbolic value. Positioning the starting point outside the main entrance of the Maserati site, the world renowned race sought to pay tribute to the men and women who, in 100 years of history, have made the Trident an international icon – tribute for which Maserati would like to thank the organisers of one of the most beautiful stage races in the world.
Crowds of Maserati employees lined the front of the House of the Trident to see the historic moment the peloton of cyclists from the 97th Giro d’Italia set off, led by Cadel Evans in the maglia rosa.
Maserati is a Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company’s headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 50,000 units annually by 2015 and gaining a significantly strengthened presence in the global luxury car market.
For 2013, Maserati posted a 148% increase in shipments to 15,400 vehicles, driven by the success of the new Quattroporte and Ghibli models. Its major markets include the USA (2013: 6,900, plus 138%), China (2013: 3,800, plus 334%), Europe (2013: 2,500, plus 133%) as well as Asia-Pacific (2013: 1,300, plus 52%) and the Middle East (2013: 750, plus 81%). For 2013, the company posted revenue of €1,659 million (plus 120%) and a trading profit €171 million (plus €114 million).